EMOTION IS INNOVATION
Thanks to the incredible performance, the first Alfa Romeo has created entire generations to fall in love with the brand. It's success became unstoppable, breaking every record, and since then, Alfa Romeo has become a symbol of constant technical evolution and driving pleasure among automobile enthusiasts.
EMOTION IS PASSION

Passion is what has always driven us. This is why all Alfa Romeo cars since 1910 have been designed to achieve the best technical performance, and to raise the driving experience to the highest level. Because we don't simply manufacture cars, we create them.

EMOTION IS BEAUTY
From the iconic Alfa Romeo 6C 2500 ‘Freccia d'Oro’ to the latest generation models, Alfa Romeo offers a timeless beauty. An unmistakable and powerful design. Eye catching. Stealing the hearts of both motoring enthusiasts & drivers.
EMOTION THROUGH DESIGN
In 1954, the Alfa Giulietta proved its sporty design and modern styling, was a winning and functional constant, inspiring all of our subsequent creations.